June 20, 2019 7:09 am Written by

In The Supermarket Battles Of Who is The Cheapest… Who Wins?

The supermarket and food industry is a very competitive one, very competitive.

We all have to eat, but not eat well, but we all do want to eat well. So we are a captive audience to supermarkets. We have to buy food, they are selling food.

Seems like a win-win situation, however, it is the pricing of food, and the quality of the food we can purchase that raises the bar.

So the quick answer as to who wins in the battle or price wars that supermarkets have, we do. As consumers we win as we can shop around and find the best deals.

And while there are deals to be had, it can get confusing.

Ways to Save

There are many ways to save money on the weekly and daily grocery bills, and the first and best one is to shop around.

You may not always find the best deals all in one store, so you need to watch the circulars and flyers, ads on TV, and online.

There is always “downshifting” which is buying the local shop or store bands, and not the big name brands. This is a great way to reduce your food bill.

Cooking from fresh and not buying so many ready made meals can also save you money.

Planning your meals, cooking ahead for a few days, having menus planned out, so you know what to buy and what you have in. Which means taking food inventory from time-to-time. Using the ingredients and foods you have in already to base meals on.

Why buy more than you have to, and why waste.

Brand-For-Brand Comparison

When you look at downshifting and using the store’s own brands, it can be difficult to make an apples-to-apples comparison, as each supermarket has their own brand.

You can compare by prices, but also you need to compare by taste and quality.

One person may like Tesco’s basic food stuff, while another may prefer Asda’s.

It can be hard to make a fair comparison, but you can save money either way.

This leads us to the two supermarket chains which have grown over the past few years, and which one is better.

Better may be a subjective answer.

Aldi vs Lidl

In the battles that are the supermarket wars, these two players, Aldi and Lidl, are giving the “big guys” a run for their money; and in some ways paving the way.

Both have increased their market shares, which is taking custom away from the larger stores, Tesco, Asda and Morrisons. Not that they may feel it, but they are taking notice.

As to which store is better, Lidl or Aldi, that can be a personal decision, and also one that may be dictated by which store is closer to where you live.

What in the past had been termed the “Waitrose Effect”, which could cause house prices to increase if they were near a Waitrose store, is now being termed an Aldi or Lidl Affect.

Leaving near one of these stores is important to some home buyers.

As to which is the best, again a question people may answer differently, as to which is the cheapest….Aldi now wears that Crown.

A recent survey of Asda, Tesco, Morrisons, Sainsbury’s and Waitrose, and also included Aldi, found Aldi £4.47 cheaper than the closest other store, Asda.

According to the Grocer magazine, “Guest retailer Aldi claimed a convincing pricing win in the final week of the Grocer 33 year, its fourth win from four appearances over the past 12 months.”

Waitrose was the most expensive of all the supermarkets. No surprise there.

Aldi’s Julie Ashfield stated, “This result shows that yet again we are Britain’s lowest-priced supermarket, which is a key reason why more than a million new shoppers have switched to Aldi from more expensive supermarkets during the last 12 months.”

“We’re continuing to work hard to keep prices low for our customers, as well as expanding our store network to reach even more shoppers.

So where you shop as we can guess, can make a difference.

And Aldi has no plans to rest on the laurels, they have 825 stores across the UK now, with plans to have 1,200 by 2025.

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